How To Grow Your Newsletter With Paid Ads - Manny Reyes

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition. In this interview, Manny shares his best practices for growing a newsletter with paid ads. We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM). If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals. Chapters: 00:00:00 - Working with the Content You Love 00:01:44 - From Job Hunting to Entrepreneurship 00:05:48 - How to Grow on Social Media Organically 00:07:45 - Subscribers and Newsletter Milestones 00:11:57 - Newsletter Strategy Optimization 00:13:58 - The Importance of Landing Page and Thank You Page Audits 00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth 00:20:12 - What is Subscriber Persona? 00:22:20 - Different Strategies for B2C and B2B 00:24:26 - Incentives for Lead Generation and Subscriber Engagement 00:28:45 - Navigating Newsletter Fatigue 00:30:37 - Understanding your true Total Addressable Market (TAM) Learn More About Orbit Marketing: → Visit Our Website: https://orbitmarketing.io/ → Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl → Join Our Newsletter: https://newsletter.orbitmarketing.io/ Connect Connect with Manny Reyes and Boletin Growth: → Boletin Growth: https://www.boletingrowth.com/ → Manny's LinkedIn:  https://www.linkedin.com/in/mannyreyesm/   → Manny's Twitter: https://x.com/mannyyreyyes?lang=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com