How to get more buyers (10 expert tactics)

How to get your ideal clients to buy. My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/ 12 things you'll learn in this episode: 04:00: The most important thing to learn when interviewing your customers 09:00: How to apply the "jobs to be done" theory to your product 13:00: The difference between understanding buyers and understanding why they bought a product 19:00: How to combine customer research with customer conversations you already have 24:00: The two questions I ask everyone who buys from me 27:00: 3 powerful questions to ask in a customer discovery call 33:00: 3 assumptions marketers make that are usually wrong 41:00: The one thing you should assume drives most customer decisions 46:00: How to get more conversions from your headlines 47:00: How to improve your call to action 50:00: The best way to improve your email list signup page 1:01:00: The best news perfectionists will ever hear Show Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkR The Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ To Connect with Katelyn Bourgoin:  Website: https://learnwhywebuy.com/ Twitter: https://x.com/KateBour LinkedIn: https://www.linkedin.com/in/katebour/ To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat