How to Evolve from DFY Implementation to DWY Strategy as a Service Provider

Are you feeling stuck in the trenches of doing all the work for your clients? Maybe you’ve been delivering Done For You (DFY) services—like designing websites, managing social media, or building systems—and you’re craving something more strategic, collaborative, and energizing. In this episode, we explore the shift from DFY implementation into Done With You (DWY) strategy—so you can step into the role of guide, teacher, and expert without overhauling your entire business overnight. This conversation will help you recognize the value you already bring, feel confident positioning yourself as a strategist, and start designing offers that empower your clients instead of just doing the work for them.    You’ll Learn: ✅ Why feeling bored or resentful about implementation work doesn’t mean you’re ungrateful or lazy—it just means you’re evolving. ✅ The mindset shift required to start calling yourself a strategist (spoiler: you probably already are one). ✅ The key differences between DFY and DWY services—and why your client’s expectations will shift too. ✅ How to specialize your strategy offer to stand out (including a real-life example of a client who transitioned successfully). ✅ The most common mistake people make with DWY offers (too hands-on or too hands-off). ✅ How to start simple with 1:1 strategy and eventually scale into group programs.    Links ✨ Dreamium – The Offer Design School  This week only (until Friday, 11th July 2025), you can secure an early enrollment spot for September at the current price of £1,500 (or £250/month + VAT) Early joiners will also receive an exclusive 1:1 60-minute bonus call to map out your Offer Line Up together  Join Dreamium:  https://ceelslockley.co/dreamium :: Follow + Connect with Me https://www.instagram.com/ceels.lockley/ https://www.threads.net/@ceels.lockley   :: Free Masterclass Learn more about the different types of offers and map out your offer ecosystem: https://ceelslockley.co/the-line-up :: Join my Community Sign up to my free monthly events for service pros, Sisters of Service: https://ceels-lockley.myflodesk.com/sisters-of-service  :: Work with me Join my group program for service providers who want to design a profitable offer suite over 6 months: https://ceelslockley.co/dreamium Create an industry-leading offer ecosystem with me 1:1:  https://ceelslockley.co/main-event-experience