How to Build Financial Independence: Money, Mindset, and Bold Moves

Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values. In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cook, founder of DeFinance and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story. Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it"s about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear. Whether you"re managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start. Click here for show notes and resources mentioned in this episode.