How to be Power Collaborator: An Agency Perspective

GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices. Visit megaphone.fm/adchoices