How TikTok & Sidekick Helped Sell Out a Skincare Brand

Also available on YouTube: youtu.be/Pi20dFaHoVg Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error. In this episode, Ben shares how he:Sold out his first product run—twiceBuilt a loyal customer base by building in publicUsed Shopify Sidekick to find superfans and boost conversionsLeveraged AI to do what agencies charge thousands forLanded in retail by rallying his TikTok followers Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways. Show Links: Clubhouse SkinClubhouse SkinTikTokInstagram ShopifyShopify MagicGetting started with SidekickShopify Newsroom: AI helped these founders fast-track their way to first sale Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyBoost AI Search & Filter – Collection filtering + smart search Subscribe for weekly interviews with Shopify founders and experts.