How This CMO Turned “Vanity Metrics” Into Real ROI, feat. Charlie Treadwell

Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==05:44 Revenue Ties Trump Vanity Metrics08:23 "Sales Needs Marketing Air Cover"14:41 Challenges of Multi-Touch Attribution16:19 "Balancing Data Tracking with Direct Inquiry"19:04 Revenue-Driven Opportunity Alignment25:05 "Driving Revenue: Key to Justification"27:50 Strategic AI Implementation in Business30:06 Prioritizing Personalization in Prospecting32:41 Automated Sales Brief Generation ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!