How This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)

We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn. Laura shares her playbook, giving you practical tips to get going and much more. (00:00) - Introduction (01:27) - Welcome (02:53) - Challenges of Traditional Outbound Sales (05:07) - The Shift to Social Selling (05:57) - "You're not Gartner" (10:40) - How much pipeline? And how do you calculate it? (16:57) - Building a Social Selling Playbook (20:32) - Getting founder support (23:19) - Who to get on the team (24:42) - How do we get started (26:39) - Figure out the who and the what (28:41) - Forget the POV (31:54) - And now, book a demo! (37:06) - But that deal is mine.. (41:25) - Laura's secret tricks (45:54) - Concluding Thoughts and Final Tips This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc., You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance. Never miss a new episode, join our newsletter on revenueformula.substack.com