How Smart Coaches Attract Clients, Without the Guesswork (Suzanne Reilley)

Explore key strategies for overcoming barriers in your coaching business with Suzanne Riley. Discover how to define your ideal client, craft compelling messaging, and use “Voice of Customer” research. Suzanne will also unveil her keys to copywriting and the impact of self-awareness on success. Suzanne Reilley is a business coach, an iPEC Certified Professional Coach, and a marketing strategist. In this episode, Melinda and Suzanne talk about:The mental shift in audience engagementCracking the code in coaching businessesImportance of defining ideal clientsSignificance of voice of customer researchTransitioning from passion to business mindsetEssentials of compelling copywritingBalancing passion with business strategyOvercoming ambivalence and desperation in businessImportance of knowing your customer journeyContinuous learning and adaptation for business growth “Focus on people who are going to be as excited to find you as you are excited to find them, who of course have the means to invest in your services.” — Suzanne Reilley Guest Bio: Suzanne Reilley is a business coach and marketing strategist with eight years of experience and proven metrics. For three of those years, she worked on the digital marketing team at iPEC Coaching, and she's an iPEC Certified Professional Coach as well. Her work has been featured in Yahoo Finance, CMSWire, VoyageLA, and more. Suzanne is here to help you demystify the whole online marketing world, so you can make solid traction in your unique business. And she goes by the motto, “There's work to be done, but let’s not make it harder than it is.” Resources or websites mentioned in this episode: Mirasee Coaches Console Melinda’s books: The Confident Coach and The Professional Coach Suzanne’s website: SuzanneReilley.com Free workshop for podcast listeners: 11 Game-Changing Strategies for Increased Business Revenue and a Consistent Stream of Clients Credits: Host: Melinda Cohan Producer and Editor: Michi Lantz Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Music credits: Track Title: Clouds Artist Name: Acreage Writer Name: Marshall Usinger Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coastline Dream Artist Name: Wild Sky Writer Name: Adam Simons Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS Track Title: Coo Coos Artist Name: Dresden, The Flamingo Writer Name: Matthew Wigton Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Stars & Trees Artist Name: Outside The Sky Writer Name: Dustin Ransom Publisher Name: A SOUNDSTRIPE PRODUCTION Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. Episode transcript: How Coaches Attract Clients: The Business Code (Suzanne Reilley).