How Presidential Candidates Master Marketing: Key Takeaways for Nonprofits with DJ Koessler

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :) What if the strategies that win elections could also supercharge nonprofit fundraising? DJ Koessler is a trailblazer in political marketing who has shaped campaigns for Barack Obama and Kamala Harris. Together, we’re unlocking the secrets of political messaging and exploring how these techniques can be adapted to energize nonprofit supporters, especially during Giving Tuesday. How can we call in people who believe in us and want to support the causes we do? How do we create campaigns for people to take action? DJ shares his unique journey from nonprofit development to the political arena, why TikTok is emerging as the platform of choice for today"s political campaigns, and the significance of personalized donor experiences. Find out why it’s so important to “know who your most engaged reporters are” and how these grassroots connections can illuminate campaign strategies. Through fascinating examples from the Harris campaign, we examine the risks and rewards of engaging with cultural phenomena, stressing the importance of authenticity and audience understanding. P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply. P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!) Resources & Links Connect with DJ on his website, KoesslerStrategies.com and on social media at @DJKoessler.  Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.  Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds. Let"s Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...