How Mid-Day Squares Built a Chocolate Brand with Cameras Rolling

Jake Karls, co-founder of Mid-Day Squares, joins Will Laurenson to reveal how bold storytelling and emotional connection turned a homemade snack into a multi-million-dollar chocolate brand. Jake shares why they documented their journey from the start, how their in-house manufacturing gives them an edge, and why building a loyal community is their biggest moat. They also discuss the challenges of scaling, rising cocoa costs, and what it takes to produce content that truly resonates. If you're in CPG, ecommerce or brand building, Jake’s honest insights into sustainable growth and emotional marketing will leave a lasting impression.