Customers Who Click
Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more. Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!
Show episodes
Jason Zigelbaum, founder of Zigpoll, joins Will Laurenson to discuss how on-site surveys have become a core growth lever for e-commerce and SaaS brands. Jason shares the journey of Zigpoll, how it's used for attribution, segmentation, and CRO, and why post-purchase surveys are more than just a feedback form. They explo
Paul Sherratt, founder of Glove Glue, shares how a niche product for goalkeeper gloves became a global brand, selling a unit every 150 seconds across 55 countries. He talks with host Will Laurenson about starting the business in 2011, going all-in by 2020, and why social commerce—especially TikTok Shops—is a major focu
Hannah Lewis, Performance Marketing Director at Lounge, joins Will Laurenson to share how she’s reshaping affiliate marketing and driving international growth for the British-born fashion brand. From transforming affiliates into a top new customer channel to navigating SEO volatility and customer expectations in an AI-
Jeremy Horowitz returns to talk with Will Laurenson about the future of AI-powered WhatsApp marketing. As co-founder of Coco AI, Jeremy explains how brands are using real AI agents—not just chatbots—to power abandoned cart flows, personalised product recommendations, and concierge-style experiences through WhatsApp. Th
Jesse Alouf, CMO of Tire Agent, joins Will Laurenson to explore how he's scaling a “need” product business with practical innovation. From targeting everyday drivers—not gearheads—to using AI for real impact (not chatbots), Jesse shares how Tire Agent simplifies tire buying while growing fast. He discusses building spe
Gareth Johnson from Overclockers UK joins Will Laurenson to talk about launching graphics cards, fighting scalpers, and building for long-term growth in the gaming industry. They cover Gareth’s shift from customer to digital leader, the dynamics behind huge product drops, and why open banking is a game-changer. Gareth
