How Micro-Influencers Can 10x Your eCommerce Growth

Show Notes: How Micro-Influencers Can 10x Your eCommerce Growth with Jay Neyer In this episode of The eCommerce Podcast, Matt Edmundson talks with Jay Neyer from Lantern Soul about leveraging micro-influencers to dramatically improve advertising performance and scale eCommerce businesses from six to eight figures.Episode Highlights The Four Levers of eCommerce Profitability (09:28)CPMs - Cost to reach 1,000 peopleClick-through rate - Engagement with your contentConversion rate - Visitors who make a purchaseAverage order value - How much customers spend The Micro-Influencer Advantage (20:00)Why accounts with just 1,000-2,000 followers often outperform celebrity influencersHow to identify the right micro-influencers for your brandCreating win-win-win partnerships that benefit everyone involved Influencer Whitelisting Strategies for 2025 (22:28)The technical process of running ads through influencer accountsWhy whitelisted content performs better 95% of the timeSetting up partnerships that deliver value to all parties Landing Page Continuity Technique (32:49)Creating dedicated landing pages featuring the influencerThe "five tips" structure that converts visitors into customersHow to maintain trust throughout the entire customer journey The Shift to Broader Targeting (36:12)Why hyper-specific audience targeting no longer works as wellHow Meta's algorithms have evolved to find customers in broader poolsTips for lowering your CPMs while maintaining quality traffic About Jay Neyer Jay Neyer is a modern Renaissance man—a philosopher, musician, and multilingual mastermind. Beyond his creative pursuits, he's a powerhouse in e-commerce, having generated over 100 million in sales and developed over 500 websites and apps. As a featured speaker for Shopify and Amazon, Jay blends big-picture thinking with technical expertise to turn six-figure brands into eight-figure success stories.Resources MentionedLantern Soul: lanternsol.comConnect with Jay on LinkedIn: linkedin.com/in/jayneyer Connect With UsSubscribe to our newsletter: ecommercepodcast.netFollow Matt on LinkedIn: linkedin.com/in/mattedmundsonJoin our community: ecommercepodcast.net The eCommerce Podcast brings you real talk about building successful online stores. Every Thursday, we speak with experts and founders who've been in the trenches, built the stores, and learned the hard way—so you don't have to. #MicroInfluencers #eCommerceGrowth #InfluencerWhitelisting #ConversionRateOptimization #PerformanceMarketing