How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas

Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==05:39 Rebranding vs. Repositioning Insights07:24 Strengthening Position for Market Leadership11:25 Backbase"s US Market Struggles12:33 "New Coke Campaign Failure"16:31 Customer Insights Drive Success21:34 Customer Insights Revive Business Relationships24:06 Listening to Customers" Pain Points26:24 "Repositioning Goals and Alignment"29:57 Expanding Tacos Through Testing33:06 Rapid Promotion Rollout Strategy ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!