How Lego Rebuilt an Iconic Brand: A Masterclass in Strategic Reinvention

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond. In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick. You’ll discover: Why Lego lost its way—and how it got back on track The power of staying true to your brand DNA How embracing pop culture transformed Lego into a global force What your business can learn from Lego's bold brand moves Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength. Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk Catch visual brand tips on our YouTube channel ------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen. 🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠