How Leaders Can Build Marketing Strategies That Work with Tommy Walker

Join us for a discussion about developing a marketing strategy for your team that meets your customer’s needs. Tommy Walker is the author of the State of Discontent and consultant to startups so they create powerful content that works. One of my favorite parts of this interview was the story of a failed a launch and how it shifted his business systems. You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems. Highlights from the interview: 1. How to create products your customers want I love the story that Tommy shared about a failed product launch and what he did to learn and grow from it. 2. How to create more powerful content He shares how leaders can listen to marketing department and their customers to gather great content.  3. Why leader need to listen to their employees Leaders often want instant results and don’t listen to what will help the marketing team understand the pain points of the customers so they can create better content. 4. The importance of research Why leaders often avoid research and what they can do to give themselves and their employees the time to dig deeper into creating great content. 5. The power of sharing ideas with employees Learn how you can show employees that the leadership team is listening and wants to highlight people’s great work in every part of the company. To dive deeper, listeners can visit Tommy at The Content Studio website. You can also connect with him on Linkedin. As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!