How John Sapiente Built a Patriot-Driven Movement into a Multi-Brand Fashion Empire

In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion. What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause. John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love. We explore: How storytelling and cause marketing built a community-first brand Why brand DNA and emotional connection drive customer loyalty The secret behind 13-fold branding and hidden messages in product design Volition’s bold new vision—including TV shows, new categories, and experiences This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact. 🔗 Learn more: volitionamerica.com 👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠