How I'd Start a Startup in 2025

Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with one customer, and build out a system for accountability. This is a fun episode - one of my favorites in a while. Tacklebox - code "MuchAdoAboutStuffing" for 20% off month oneHow to Engineer LuckA Weekly Prioritization and Audit Framework for Entrepreneurs Timestamps 00:30 Intro - A Listener Email 02:59 A Note on Idiots 06:33 Part 1: Actually Make Time For A Startup 08:23 The Life Audit Exercise 11:33 The Budget Audit Exercise 12:23 Smooth Jazz 12:54 Part 2: Plan for Luck 16:38 Part 3: Focus on One Person 20:16 Part 4: A System 24:30 The End: Enthusiasm