How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)

Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY’S EPISODEFatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy   Resources:Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook   Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51)