How Cyber Marketing Teams Can Better Understand and Connect to Buyers

This week Jeanette Belashov, of Anvilogic, joins the show to talk about smarter and more authentic cybersecurity marketing. George K and George A talk to Jeanette about: Why the lead gen MQL mindset is total BS and hurts both your strategy AND your buyers Using selling signals instead of vanity metrics to actually help your sales team connect with the right accounts at the right time about the right use case Why marketers MUST get their hands dirty with the product and spend time understanding the day-to-day challenges of practitioners Creating hybrid attribution frameworks that actually make sense for today's complex buyer journeys Jeanette drops some serious science about how successful cybersecurity marketers need to immerse themselves in the community - from Reddit threads to conference conversations - to truly understand what matters to security teams. As the CISO said: "This has to be one of the most value-filled episodes I've ever been a part of... You could probably do an entire course based on the themes and ideas she brought up." Check out the full episode wherever you listen to podcasts!