How China's E-Commerce Rescued What Amazon Abandoned

What if everything we know about e-commerce is wrong? Digital strategy maverick Björn Ognibeni reveals how Chinese platforms built what Western e-commerce abandoned - the social heart of shopping. While Amazon optimized for convenience, Chinese platforms like Taobao created experiences where friends shop together virtually and browsing becomes entertainment. Discover why our e-commerce hasn't changed in 20+ years and how Eastern innovations could revolutionize your online store. ---What You'll LearnWhy Western e-commerce hasn't fundamentally changed in over 20 yearsHow Chinese platforms built social shopping experiences missing from AmazonThe difference between search-driven and discovery-driven e-commerceWhy competition drives innovation in Chinese digital marketsPractical features you could implement from Eastern e-commerce platform ---Timestamps 00:00:04 - Introduction and overview 00:04:17 - Björn explains his background and Chinese digital expertise 00:09:32 - Why e-commerce hasn't changed in the West for decades 00:13:51 - The mall experience vs. Western online shopping 00:19:10 - How KPIs dictate innovation and stagnation 00:28:51 - The surprising positive experience of "TikTok refugees" 00:34:18 - Key lessons Western e-commerce can learn from China --- Key Links:Björn's LinkedInChinaBriefs.ioThe eCommerce PodcastData Driven Ecommerce with Friedrich SchwandtPodjunction --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!