How Can Salespeople Overcome Indecision and Close Stalled Deals? with James Muir

In this podcast episode, John Golden interviews James Muir, founder and CEO of Best Practice International, about his book "Unstuck: How to Unlock and Activate the Wisdom of Others." They discuss why sales deals get stuck, stressing the importance of targeting the right customers, managing relationships, and handling competition. James emphasizes disciplined targeting, understanding stakeholder dynamics, and overcoming client indecision by providing certainty and using social proof and guarantees. He shares practical strategies for preventing stalled deals and improving sales processes