How can Marketing lead AI transformation

Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing and IT teams. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.