How Brands Like KitKat Dominate Through Emotional Triggers, feat. Ulli Appelbaum

Why do some brands just click in your mind? In this inspiring episode of StrategyCast, you’ll learn how to engineer sticky, profitable associations for your brand and use emotional memory to power breakthrough growth! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==05:22 Origins of Brand Association Theory09:11 "Brand Ownership and Consumer Perception"13:26 "Scent, Memory, and Branding"16:59 Brand Recognition is a Mental Firework19:06 Overcoming Brand Negativity21:21 "Preserve Brand Heritage Amid Mistakes"25:05 Effective Marketing Principles29:05 Brand Positioning and Consumer Needs32:50 Align Marketing & Sales Consistency35:09 "Creating Memorable Brand Experiences"40:56 "Brand Assessment Survey Online"42:11 Consumer Perception Vs. Brand Identity ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!