How Blogging Boosts SEO and Marketing for Small Businesses in 2024

Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why blogging matters more than ever, especially for small businesses looking to stand out online. We’ll talk about how blogging can help you show up on Google (where people are actually searching for your services), why it’s a better long-term investment than social media posts, and how you can turn one blog into tons of content. Plus, I’ll give you a sneak peek at my new blogging mini-course, which is designed to make blogging doable, strategic, and impactful for your business. Whether you’ve been blogging for years or are just dipping your toes in, this episode is packed with ideas to help you create blogs that work for you, not just take up time. Here’s what we’re covering:Why Google is a goldmine compared to social media.How blogging builds credibility and attracts your dream clients.Busting myths like “blogging is dead” and “I’m not a good enough writer.”The secret sauce: long-term benefits of blogging you can’t get elsewhere.Practical tips to make blogging simple and effective.Why small businesses (yes, even solopreneurs!) can use blogging to go head-to-head with the big guys. Episode Breakdown:00:00 Introduction: Why Google Wins Over Social Media00:25 Why Blogging Deserves a Spot in Your Marketing Strategy01:08 Myth Busting: The Truth About Blogging02:43 Blogging’s Long-Term Benefits (Spoiler: It’s Worth It)04:19 Easy Tips to Get Started (or Reignite Your Blog)05:38 Wrapping Up: How Blogging Levels the Playing Field If this episode gets you fired up about blogging, get on the waitlist for my blogging mini course!  It launches this Black Friday and you can grab it for up to 60% off!! I’ll show you how to create strategic, SEO-friendly blogs without burning yourself out. Let’s make blogging your business’s best-kept secret weapon! Listen to my episode on SEO here:  https://dearkatebrandstrategy.com/podcast/simple-smart-seo-practical-tips-for-improving-your-websites-search-rankings/ Get The Marketing Trail Mix Method Free Mini Audio Course: dearkatebrandstrategy.com/trailmix Follow Dear Kate Brand Strategy on Instagram Learn more at Howyoupicturedit.com