How You Pictured It
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
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If you’ve been putting off building or updating your website because it feels overwhelming, expensive, or just plain frustrating—you’re not alone. But here’s the truth: your website isn’t just an online brochure or a digital business card. It’s a powerful tool that can bring in leads, establish your credibility, and wo
Let’s bust some myths about blogging, shall we? In this episode, I’m diving into why blogging isn’t just “still alive”—it’s thriving, and it can be a total game-changer for your business marketing. Forget the idea that you have to be a “great writer” or that blogs are a one-and-done effort. I’m breaking down why bloggi
Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you"re a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you! Discover how understandin
In this episode, I introduce the concept of brand Enneagrams, a tool designed to help service-based business owners understand their brand"s unique personality and strengths. I explain the importance of standing out in today"s competitive market and how brand Enneagrams can simplify and enhance your marketing efforts.
This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having
So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I"m sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to colle