How Bamboo Socks Built a B2B Empire on Faire

Also available on YouTube: youtu.be/l8ANgFlZK0Y It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you. Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn’t selling anymore—and what isTurning off Meta ads (and doing better without them) Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costs Links:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn