AI is changing the way people preview emails, and that could impact your open rates. In this episode, we explain how Gmail and Apple Mail are now generating AI-powered summaries that can alter, or even replace your subject line and preheader text. You’ll learn why the opening lines of your email matter more than ever, how AI summaries influence what readers see, and practical tips for writing intros that immediately deliver value. The key is keeping it short, relevant, and engaging so your message stands out no matter how it’s summarized. Listen and find out more at DelosInc.com/episode409.
From "Get Digital Marketing Results"
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