How AI Almost Killed Empathy at This Marketing Agency with Christy Pretzinger

Most marketing agencies are drowning in AI-generated content. But Christy Pretzinger, CEO of WG Content, discovered something crucial: the more her team used AI, the worse their client relationships became. In this episode of Systematic Leader, Christy reveals the counterintuitive system that helped her 30-person agency balance AI efficiency with genuine human connection—and why she believes the "soft skills" everyone dismissed are about to become your most valuable business asset. What You'll Discover: The Culture System That Actually Works How WG Content uses four core values (kindness, empowerment, curiosity, fun) as decision-making filters, not just wall decorationsWhy monthly employee recognition isn't about being nice. It's about reinforcing the behaviors that drive resultsThe exact process they use to handle difficult client conversations without losing relationships AI Integration Without Losing Your Soul Why tailoring AI's tone for each client is just the beginningThe hidden biases in AI content that are quietly destroying trust with your customersWhere AI consistently fails (and why that failure is actually your competitive advantage) The "Better Quotient" Framework Christy's 3-step system for making better leadership decisions in high-pressure moments:Real example: How she transformed her reactive leadership style using this framework The Skills That Will Matter in 2030 Why empathy, vulnerability, and emotional intelligence are becoming MORE valuable as AI gets betterHow to systematize "soft skills" development in your organizationThe leadership mentor model that helped Christy become a better follower AND a better leader The Bottom Line: As AI handles more of the tactical work, the businesses that win will be the ones that systematize human connection. This episode gives you the exact frameworks to do both, leverage AI for efficiency while building deeper relationships with clients and team members. Perfect for: Service business owners who want to integrate AI without losing the personal touch that made them successful in the first place. Want to build magnetic systems that help you fix issues before they become expensive problems? Book a Systems Jam Session at SystematicLeader.com