House on Fire Marketing: How to Stop Being a “Best Kept Secret” with Prima Jope

Show NotesPrima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention.  “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about.  House on Fire Marketing — Identify activation points (urgent, can’t-wait problems), show up with a “fire extinguisher,” then demonstrate and invite.  Leads vs Buyers — Why “leads” can be someday/never; focus on buyer intent to shorten time-to-trust and time-to-cash.  Conviction > tactics — Self-leadership, integrity, and inner work as the engine behind strategy.  Seasons, silence, and signal — Reducing noise to hear divine guidance; living on your terms, not chasing balance myths.  Revenue rhythm — Structuring offers (6–24 months) so $2K days come from today’s sales + tomorrow’s recurring.  Resources Guest: Facebook @primajope | IG @prima_jope | YT (link above) | the2kClientsystem.com  Show: entrepreneurconundrum.com/primajope  https://www.skool.com/theworldsbestkeptsecretorbit/about  Key Questions (01:34) How did you get to be where you are today? (11:12) Who is your ideal client? (12:16)  How do you get in front of them? (13:25) What are a couple of big goals that you have in the next year or two? (14:05) You have mentioned before in other areas, you don't have a buyer problem, you have a buyer identification problem. Can you expand on that a little bit. (23:02) So what do you do to make sure that you're in a quiet space or however, so that you can hear those little promptings? (27:47) Do you feel like you have a really good work-life balance? (30:28) What's the best advice that you have ever received? (32:31) What's the best advice you've ever given? (34:17) You have built a system that shows how to go from 2,000 to 2,000 per week to 2,000 per day without stress. So what makes it work when other marketing strategies? (45:52) Where can we go to learn more about you and what you do?  Prima Jope https://www.facebook.com/primajope https://www.youtube.com/channel/UC0PQhPk4Hr1RNSXEC05ZdEQ www.the2kClientsystem.comVirginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com