162 | Get Over The Fear of Hitting Send and Annoying People | with Chase Dimond

Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue.  A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet.  In This Conversation We Discuss: [00:00] Intro[01:02] Chase Dimond’s “claim to fame”[01:57] Where Chase Dimond’s passion started[04:48] Personalization is really important[05:40] SMS and email in tandem[06:15] AMP for emails in the future[06:38] Plain text emails are still useful[07:01] Do brands send too much email?[09:26] Chase Dimond going through the metrics[10:38] Coming up with topics for email[13:12] Comparing your emails to “big dogs”[15:01] Working with different types of clients[15:20] Stay true to your own brand[15:59] Don’t be afraid to hit send[16:42] You learn so much from your audience by sending[17:54] Sponsor: Electric Eye electriceye.io[18:14] Sponsor: Mesa apps.shopify.com/mesa[18:58] Sponsor: Gorgias gorgias.grsm.io/honest[20:25] Sponsor: Rewind rewind.io/honest[20:57] Sponsor: Klaviyo klaviyo.com/honest[21:44] Why brands use design-oriented emails[23:48] The balance between text and design[24:58] How to incorporate SMS in email marketing[29:02] The common mistakes in attribution[30:03] SMS and Email is for building relationships[31:48] Holistic approach to marketing channels[33:07] Marketers wear 2 hats and get confused sometimes[35:44] Where to find Chase Dimond Resources:Subscribe to Honest Ecommerce on YoutubeFollow Chase Dimond on Twitter @ecomchasedimondChase Dimond’s email marketing course chasedimond.podia.comChase’s website chasedimond.comChase Dimond’s free newsletter chasedimond.com/chase-email-newsletterChase Dimond’s paid newsletter app.moonclerk.com/pay/3iuv1ungf5yqScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!