Honest Ecommerce

Brandon Horoho is a brand builder, e-commerce strategist, and the driving force behind one of the most innovative American-made knife companies. As the Co-Founder, VP, and CMO of Montana Knife Company (MKC), he has transformed a niche product into a multi-million dollar brand with a cult following. Before launching MKC

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce. Before founding Orita, Aaron built a $1M+ watch bran

Johnny Person is the Owner and Operator of Aug11 Co, a brand dedicated to creating high-quality, perfectly fitting snapback hats. With no prior experience in Ecommerce, Johnny took a hands-on approach—teaching himself everything from website development to paid ads and email marketing to build a brand that stands out i

In This Conversation We Discuss:[00:40] Intro[00:54] Jumping into Business Without Hesitation[01:51] Launching a Brand from a Simple Idea[05:26] Reinventing How Fragrances Are Sold[08:36] Turning a Vision into a Real Product[11:13] Episode Sponsors: StoreTester and Intelligems[14:26] Turning Free Samples into Sales[16:

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support. Before joining Storetasker, Tim found

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable. Afte