153 | Instill a Culture of Content Production in Your Brand | with Reza Khadjavi

Reza Khadjavi is the CEO and co-founder of Motion, a visual analysis tool for marketers and media buyers to identify which creatives perform best and why.  On a mission to improve the creative analysis workflow efficiency between brand and performance marketing teams, he is passionate about helping marketers identify specific attributes behind what makes creatives click to drive revenue.  Reza previously co-founded Shoelace, a full-funnel marketing agency focused on helping DTC brands scale.  In This Conversation We Discuss: [00:00] Intro[01:31] Reza’s Shopify background and journey[03:59] The evolution of Shoelace[05:49] The conception of Motion [10:01] How Shoelace operates[11:48] Where does Motion help in content creation?[15:03] Test out even unpopular ideas[16:26] The balance between creative and objective[18:06] Sponsor: Electric Eye electriceye.io[18:26] Sponsor: Mesa apps.shopify.com/mesa[19:11] Sponsor: Gorgias gorgias.grsm.io/honest[20:37] Sponsor: Rewind rewind.io/honest[21:10] Sponsor: Klaviyo klaviyo.com/honest[21:57] 3 content systems to build out[23:49] Creative production and creative strategies[25:13] Directing influencers for more value[26:23] Using UGC as a guide[27:03] Low-level testing vs high-level concepts[30:30] Video ad editing tips using Motion[32:29] The importance of naming conventions[35:10] Where to find Shoelace, Motion, and Reza Resources:Creative reporting for Facebook Ads Manager motionapp.comBe precise with your ads using customer journey marketing shoelace.comWhy naming conventions are important motionapp.com/blog/facebook-naming-conventionsConnect with Reza @rezakhadjavi reza@motionapp.comScale your business with electriceye.ioDownload Mesa at the Shopify App Store apps.shopify.com/mesaLevel up your customer support gorgias.grsm.io/honestRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honestGet started with a free account at klaviyo.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!