223 | The Marketing and Logistics of Product Drops | with Yong-Soo Chung

Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands.  He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms.  He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer.  Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder.  In This Conversation We Discuss: [00:00] Intro[00:51] Talking about Spotted Humphrey[02:20] What Yong-Soo is up to these days[05:28] The idea and genesis of Urban EDC[07:28] Validating an idea if it’s viable as a business[08:34] Realizing that the business is scalable[10:33] Traditional vs the “drop” model[12:47] How getting banned on FB ads became an asset[14:12] Sponsor: Electric Eye electriceye.io/connect[15:09] Sponsor: JSON-LD For SEO jsonld.app[16:26] Sponsor: Retention.com retention.com/honest[17:18] The greatest asset for Urban EDC: Email list[18:18] Urban EDC’s series of email flows[20:18] Yamato Club: Urban EC’s paid membership[24:29] First Class Founders: Yong-Soo’s podcast[25:33] Don’t waste resources on something tractionless[26:00] Consistency is really important[26:40] Where to find Yong-Soo and Urban EDC Resources:Subscribe to Honest Ecommerce on YoutubeA purveyor of artisan crafted everyday carry gear urbanedcsupply.comGrow your Ecommerce business without sacrificing the planet growthjet.comLearn proven strategies to start & grow your online business each week firstclassfounders.comConnect with Yong-Soo @YongSooChungSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!