Harnessing Emotional Storytelling: Tim Kalinowski on Effective Brand Marketing

Caroline Biesalski introduces Tim Kalinowski to discuss the significance of emotional connection in marketing. Tim delves into brand storytelling, highlighting Gustaf Freitag's pyramid and the role of emotional storytelling in brand marketing. They examine a case study on selling through emotional connection and explore strategies for crafting a brand narrative that enhances ROI. The conversation covers expanding market share via storytelling, presenting theoretical ads, and offering actionable insights. Tim shares advice for smaller businesses and emphasizes the importance of customer feedback. The episode concludes with closing remarks and a special offer for listeners.