GQ Editor Will Welch on masculinity, celebrities, and staying cool as he ages

Will Welch is the global editorial director of GQ, and has been the editor-in-chief of its US operation since 2019. On this week’s Mixed Signals, Welch talks to Ben and Max about how the magazine plans to address men amid the prominence of the manosphere, the value in covering niche subcultures, and how the parties thrown by the magazine operate as content creation mechanisms. Welch also talks about how he works with celebrities, praising Robert Pattinson as a more creative collaborator than he’s used to. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com