
Mixed Signals from Semafor Media
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.
Show episodes

Pablo Torre on ESPN, investigating LeBron, and becoming the New York Times' first 'creator'
Pablo Torre was one of ESPN’s rising stars — a fixture on shows like PTI and Around the Horn. But now he’s building something outside the machine. This week, Ben and Max bring on the host of Pablo Torre Finds Out to talk about leaving ESPN, launching his own show with Dan Le Batard’s Meadowlark Media, and how it recent

Emily Maitlis on Epstein, Prince Andrew, and why American journalists can’t do interviews
Emily Maitlis got one of the biggest scoops in the Epstein story when she interviewed Prince Andrew about his involvement in 2019. She was then a longtime presenter for the BBC, but has since moved onto hosting one of the UK’s top podcasts, The News Agents. This week, Ben and Max bring on the British broadcaster turned
Scott Galloway on money, marketing, and masculinity
Scott Galloway has become ubiquitous in the new media world – he hosts 6 podcasts and counting – and he’s emerged as a voice for an underserved audience of young men on the left. This week, Ben and Max talk to the Pivot co-host about how he turned a career in marketing into a new kind of media stardom, how much money h
Ari Aster, the filmmaker behind Hereditary and Midsommar, is out with a new movie today called Eddington. The new film is a modern Western placed in the height of lockdown during the 2020 pandemic, where the real villain is digital media. This week, Ben and Max bring on the writer and director to talk about why he deci
Doctor Mike is a leading medical voice in digital media, with over 14 million subscribers on YouTube. This week, Ben and Max talk to YouTube’s favorite doctor about the role of medical experts online, why he thinks legacy media has failed to communicate medical information, and why he’s not afraid to be overtly politic
Zohran Mamdani, until recently a little-known lawmaker, surprised New Yorkers by winning the Democratic primary for mayor last week. He broke out through vertical video on social media in ways that few political candidates have been able to pull off. This week, Ben and Max talk to the candidate’s media team, Rebecca Ka