Mixed Signals from Semafor Media

Updated: 14 Feb 2025 • 32 episodes
www.semafor.com/mixed-signals

Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear. Mixed Signals from Semafor Media is supported by Think with Google.

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Ben Smith + Max Tani & Chris Balfe 14 Feb 2025 • EN

How Fox Is Embracing the Creator Economy, with Red Seat’s Chris Balfe

This week, a big story of media consolidation – and one that devoted Mixed Signals listeners would have seen coming: Fox announced that it has acquired Red Seat Ventures, the digital media company that produces and markets the podcasts of several big names in conservative media, including Megyn Kelly, Tucker Carlson, a

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The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO

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Ben Smith + Max Tani & Kara Swisher 31 Jan 2025 • EN

How to Make Money in Media, with Kara Swisher

Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, a

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This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks

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As the second inauguration of Donald Trump approaches and global leaders head to Davos, Switzerland for the World Economic Forum, we at Mixed Signals want to know: what will media’s role be in an increasingly unstable era? And will it bring more order or disorder for global politics? To discuss this, Ben and Max bring

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This year’s Consumer Electronics Show (CES) showcased an array of new gadgets, screens, and robots – but will any of them impact how and what we consume? Or will the real changes come from Washington, where the big tech companies from Meta to Amazon seem to be targeting their attention? To discuss all the ways that tec

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