Scott Murray & Ethan Beute , The Marketing Superpower Hour

Digital Pollution vs. Human Connection with Ethan Beute

10 Jan 2022 • 42 min • EN
42 min
00:00
42:36
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Your audience is dealing with digital pollution every time they go online. Some people are causing it because it's all they know how to do. Others are creating it in social media, email campaigns, and marketing communications without realizing its damage to their business goals and brand messaging. What is digital pollution, and how can businesses reverse its impact? Ethan Beute is here to talk about his book Human-Centered Communication: A Business Case Against Digital Pollution.

From "The Marketing Superpower Hour"

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