Interview with Mark Schaefer, author of the new best-seller “Marketing Rebellion”; Return On Influence; The Content Code; and The Tao of Twitter - (2 of 2)

Mark Schaefer reveals how business owners and marketers have to thrive in an environment of controlled chaos in order to be successful.  I f you’re more or less doing things the way you did them three or five years ago, you’re behind. If you’re just getting into social media marketing or content marketing, you’re behind. Schaefer’s research demonstrates why there’s never been a more challenging time to market your business, but by adopting a leadership mindset you can rise above the competition and win.