Geraldine Carter - Melting The Pyramid

Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model. (00:00) - Introduction and Guest Welcome (00:34) - Defining 'Melting the Pyramid' (04:38) - Transitioning Business Models (08:54) - Challenges and Key Changes (14:00) - New Program Structure and Benefits (24:41) - Launch Phase and Simplification (27:52) - Navigating the Launch Transition (28:36) - Managing High-Touch Programs (29:33) - Prioritizing VIP Clients (31:10) - Finalizing the Launch (33:06) - Subscription Model Insights (34:50) - Building the Community (37:50) - Efficiency and Scalability (42:46) - Handling Uncertainty and Risk (50:04) - Adapting to Subscription Growth (52:54) - Conclusion and Takeaways Geraline's Bio Geraldine Carter helps overworked CPAs create the accounting firm and the life they have always wanted. Geraldine's LinksThe website » https://geraldinecarter.com/The podcast » https://www.businessstrategyforcpas.com/The book » https://geraldinecarter.com/bookThe community » https://geraldinecarter.com/peak-freedom ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!