Ditching Hourly
For solo professionals who want to make more and work less without hiring.
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Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base. Diane's LinksSwayRise Creative » https://swayrisecrea
Author, speaker, and human-first AI strategist, Alastair McDermott, joined me on Ditching Hourly to talk about his new book and how experts can use AI to enhance productivity, decision-making, and learning. (00:00) - Introduction and Guest Welcome (00:46) - Alistair's Background and Journey (03:02) - The New Book: Use
Author of Leaving The Casino, Jessica Lackey, joined me on Ditching Hourly to discuss the importance of understanding different business models, pricing strategies, and the concept of the 'zone of enoughness' in building a sustainable business. (00:00) - Introduction and Guest Welcome (00:09) - Jessica Lackey's Backgro
Author Robin Bonn joined me on Ditching Hourly to discuss the importance of differentiation as described in his book Market of One. About Robin Robin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks to the world's top independents
Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations). Talking PointsThe Concept of the Experience EconomyProgression of Economic ValueTransformations and Their ImpactThreshold: Guiding TransformationsTransitioning
Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model. (00:00) - Introduction and Guest Welcome (00:34) - Defining 'Melting the Pyramid' (04:38) - Transitioning Busin