Future-Proofing Your Marketing and Your Teams with CEO Sara Nay - Episode 293

My guest today is Sara Nay. Her journey from intern to CEO at Duct Tape Marketing is a testament to resilience and strategic growth. Her story is not just about personal success but also about empowering small businesses to thrive amidst change. In our conversation, Sara emphasizes the need for businesses to future-proof themselves by understanding the evolving role of AI. At Duct Tape Marketing, they conducted an exercise to help team members identify tasks that could be AI-assisted, allowing them to focus on human-centric roles. This approach not only enhances efficiency but also empowers employees to leverage their strengths. Sara's upcoming book, "Unchained: Breaking Free from Broken Marketing Models," aims to empower small businesses by advocating for strategy before tactics. She believes that small businesses can take ownership of their marketing by working with fractional CMOs and integrating AI systems strategically Episode Minutes: Minute 2: Intern to CEO Minute 22: Team Engagement and Culture Minute 35: Personal Growth and Mindset To find out more about my work, please visit www.danawilliamsco.com LinkedIn Instagram Email: hello@danawilliamsco.com The Strengths Journal™ is the only Gallup-certified, purpose-driven daily planner that helps you actively use your strengths to plan your days. Get Your copy here