Full-Funnel Marketing: Why Brand & Performance Go Hand-in-Hand

Are you tired of the "brand versus performance" debate? We are too. Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both? Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing strategy. GroundTruth sees thousands of media plans a month, giving Brandon a unique perspective on what actually works. In this session, you'll learn: - Why the most sustainable companies don't choose between brand and performance, but instead make them work together. - The strategies for getting attention and differentiating your brand. - How to effectively convert that attention into sales. This conversation will challenge conventional thinking and give you tips you can use to build a more resilient marketing engine. Follow Brandon Rhoten on LinkedIn: https://www.linkedin.com/in/brandonrhoten/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io