From Woo-Woo to Whoa: Conscious Marketing for Serious Growth

Can marketing be spiritual? Can personal growth drive a 10x ROI? Jordan Whelan thinks so—and he"s got the receipts to prove it. In this episode, Ben Glass sits down with the founder of Gray Smoke Media, a one-of-a-kind marketer who blends metaphysics, mindset, and media mastery to scale law firms with soul. From building Canada’s largest injury firm to launching a music career with millions of streams, Jordan’s path is anything but typical—and neither is his approach to legal marketing. You’ll learn:Why mindset is the real marketing multiplierHow to compete with Goliath law firms on a David-sized budgetThe surprising media channel Jordan uses to drive 30,000 clicks a month quietly If you"re ready to grow your firm with creativity, strategy, and something deeper, this one"s for you. Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com What Makes The GLM Tribe Special? In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we"re sure you"ve noticed is that despite the variety of options within our space, no one else is mixing the actual practice of law with business building in the way that we are. There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.