From Tech Marketing to Toilet Paper: Hey Bamboo's Journey to Sustainable Innovation

In this conversation, Joslyn Faust discusses the surprising environmental impact of toilet paper production, revealing that 27,000 trees are cut down daily for this product. She shares her journey towards more sustainable purchasing decisions, influenced by her teenagers' candid feedback on various brands. Their insights highlight the importance of considering both sustainability and product quality, prompting a deeper reflection on consumer choices and environmental responsibility. Takeaways27,000 trees are cut down every day for toilet paper.Sustainability in everyday products is crucial for the environment.Teenagers provide honest feedback that can influence choices.Consumer awareness can lead to better purchasing decisions.Sustainable products should not compromise on quality.Plastic wrapping on sustainable products raises questions.Exploring different brands can reveal better options.Environmental impact should be a priority for consumers.Feedback from family can drive change in buying habits.Awareness of product sourcing can lead to more responsible consumption. Sound Bites "There could be a better way""Such a big impact""Why is it wrapped in plastic?" Chapters 00:00 Introduction to Hey Bamboo and Jocelyn's Journey 03:30 Sustainability in Toilet Paper: The Hey Bamboo Approach 06:16 Market Entry and Consumer Insights 09:37 The Role of Social Media in Brand Growth 12:22 Bamboo as a Sustainable Resource 15:21 Future Products and Market Expansion 18:25 E-commerce Strategies and Brand Positioning 21:16 Closing Thoughts and Personal Insights