From Teacher to Brand Strategist: Julie Roth on Building Brands That Stick

What does it take to build a brand that resonates and delivers long-term results? This week on the Glow Up, Gyrl Podcast, Kyra sits down with Julie Roth, a former high school teacher turned powerhouse brand strategist and copywriter who’s worked with major brands like Google, Uber Eats, Estée Lauder, and the LPGA. Julie shares her journey from the classroom to creative strategy and breaks down how to build a brand that connects deeply with your audience. Whether you’re building from scratch or ready to level up your business, this episode is your guide to getting clear on your brand’s “why”—and making it work for you. In this episode: What brand strategy really is (and why you need it) How to research and refine your message The building blocks of a brand that grows with you Why she left agency life to go solo—and what she’s learned along the way 🎯 If you’re ready to lead with clarity and communicate with confidence, don’t miss this one. Connect with Julie: 🌐 ecc.llc 📲 Instagram: @lawoman__ Learn more about your ad choices. Visit megaphone.fm/adchoices