From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding

18 Sep 2024 • 42 min • EN

In this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboarding.  We all know that a great first impression can make or break a relationship, and it's no different when bringing new customers on board. Dale shares his expert insights on how a well-crafted onboarding process doesn't just get customers up to speed but actively drives product usage, builds loyalty, and significantly reduces churn.  Whether running a SaaS company or offering a complex service, this conversation will give you actionable strategies to turn first-time users into long-term advocates. If you want to boost retention, improve customer satisfaction, and nail that all-important first experience, you won’t miss this episode. This episode was sponsored by LeadFeeder - https://bit.ly/3ySLl4o

From "Marketing Spark (The B2B SaaS Marketing Podcast)"

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