From Model to Menswear Founder

Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the company in 2019 after a decade as a full-time apparel and lifestyle model. He initially sought a white-label supplier with like-minded quality standards. Unsuccessful, he opted instead for “cut-and-sew manufacturing.” The result is a network of global manufacturers, all producing apparel to Jon’s designs and specifications, and sold entirely from his Shopify site. He joins host Eric Bandholz in this episode, addressing the brand’s launch, production challenges, marketing tactics, and more. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/from-model-to-menswear-founder For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com