From Dorm Room to 125+ Employees: How Queensboro Scaled Custom Logo Apparel for SMBs

Guest: Fred Meyers, Founder & CEO of Queensboro Links: Website: www.queensboro.com Facebook: https://www.facebook.com/queensboro/ Instagram: https://www.instagram.com/queensborousa/ Episode page: https://entrepreneurconundrum.com/fredmeyers In this episode: (00:00) Intro — spotting a premium polo gap and building from scratch (02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales) (04:14) The $4.95 first-order offer and trust-building guarantees (06:07) Shipping realities: continental U.S. free shipping and reliability (07:25) Lessons from economic turbulence & organizational vulnerabilities (09:40) Why move HQ to Dallas—and what improved (talent & logistics) (15:26) Expansion thinking (East, Texas/Midwest, West Coast next) (16:06) “Great small company” > “bad big company” (and how to become great) (18:35) A turning point: “We’re not doing better because we aren’t better.” (19:38) The 4 P’s people framework: Principled, Positive, Proactive, Productive (27:50) Brand basics: clear positioning → clear logo → clear expression (30:24) Culture you can “hear”—why energy shows up in the box (33:21) Best advice received: “Do what’s good for Freddie.” (35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character (37:58) Where to learn more & connect Takeaways: Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics. Hire for the 4 P’s; you can’t out-perform your lowest standard. Be a great small company—scale comes after excellence. Position → brand → logo → apparel: get the story straight, then amplify. CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com   Key Questions (01:07) All right, so how did you get to where you are today? (01:52) You stayed focused? (02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C? (04:09) Do you have a minimum quantity that I need to order? (07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it? (11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck? (15:58) Are there any other big goals that you're looking to achieve in the next couple of years? (22:57) How did you get your company's name? (26:39) What are some of your thoughts about helping others build their brand? (30:57) What did you do to help you get through hard times or times that were rough? (33:12) What's the best advice you've ever received? (35:49) What's the best advice you've ever given? (37:53) Where can we go to learn more about you and what you do?   Fred Meyers www.queensboro.com https://www.facebook.com/queensboro/ https://www.instagram.com/queensborousa/?hl=en Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com