From Digital Saturation Back to Real Relationships in Cyber Marketing

While everyone's obsessing over digital lead gen and automation, veteran marketer David Mundy argues the best companies are going back to basics - building actual relationships and cutting through the noise. George K and George A talk to David about: Not hiring marketers with playbooks, and hiring hunters who understand the market is dynamic AF Why SDRs should work under marketing (yes, really) for that crucial feedback loop Why early stage marketing teams need to know how to explain your product's implementation How storytelling isn't optional, it's the skill that separates good marketers from great ones Plus: Why the most technical sellers are winning, how to manage up when founders think it's still 2016, and David's exact hiring playbook for early-stage companies. This one's packed with tactical gold for anyone in go-to-market. Worth a listen if you're a marketer trying to break through the saturation or a CISO tired of getting bombarded with irrelevant pitches. ------ 🏳️‍🌈 It's PRIDE month! ALL PROFITS from all sales of the Pride collection during the month of June will be donated to scholarships for LGBTQ+ students in cybersecurity. And this year we have generous vendor sponsors who will match our donation! Shop swag, help students. You can shop the collection here: https://bkbtpodcast.shop/collections/pride-in-cyber